Sunday, November 21, 2010

115. Call Me Ted - Ted Turner

It's impossible to live in Atlanta and not see the influence that Ted Turner has had over the city ... Turner Field; CNN Studios; Atlanta Braves; Atlanta Hawks. What I didn't understand is the influence that he has had over the media industry, the nation, and the world.
Turner is a man who is part narcissistic; part humanitarian; and completely fascinating. Even though he never finished college, his intelligence and experiences with his dad's billboard business led him to become one of the wealthiest men in the world. In his book, he shares stories of his tyrannical father who sent him off to boarding school at age four; his passion for sailing; his difficulty in maintaining his marriages, including his most recent marriage to Jane Fonda; and his insane idea to start a 24-hour news service (read my review of CNN: The Inside Story to learn more!).
This is a book worth reading on so many levels. The maneuvering of Turner Broadcasting taught me a lot about business. Apparently, after Turner Broadcasting merged with Time Warner, someone had the idea to merge with AOL during the dot com boom. By that point, Ted Turner was no longer on the Board of Directors - so he essentially wasn't running his own company anymore. AOL's stock was completely overvalued, so after the merger Turner ended up losing millions of dollars from the deal. The book also talks about the difficulties in starting CNN taught me about the media industry. I even learned more about the United Nations (who knew that he donated $1 billion to the United Nations Foundation?!).
The last paragraph in this book was so powerful:
I've often considered and joked about what I might want written on my tombstone. At one point, when I felt like I couldn't get out of the way of the press, "You can't interview me here" was a leading candidate. In the middle of my career, I considered, "Here lies Ted Turner. He never owned a broadcast network." These days, I'm leading toward "I have nothing more to say."
Ted Turner has his faults, but he is truly an amazing man. I can't recommend this book more highly.